A copywriter’s bible of (power) words that sell
Words that sell. As a copywriter, they are our bread and butter. Words that pique people’s interest, make them use their imagination and turn the ordinary into something worth paying money for.
Copywriters can’t just consider factual and grammatical accuracy, rhythm and clarity of ideas – although all these things are important. To write copy that generates a reaction, copywriters must dig into the emotional and psychological impact of the words we use.
Here are 63 words that will help you turn ordinary copy into something more powerful, and more effective.
The most powerful word of all
Words about newness
Words about exclusivity
Words about urgency
Words that reassure
Words about caring
Words about saving
Words about pain
How to use words that sell
I’ve just given you a long list of copywriting words that sell and I hear you ask: “What the heck am I supposed to do now?” I’m not suggesting you try and work every one of these into your copywriting. That would be … well. that would be an amazing effort if you did.
Instead, consider the emotion you want to tap into or the psychological impact. Think about how you want the reader to feel or, in the case of pain, avoid feeling, and use a word from that category.
Words that sell are especially powerful in headlines and subheadings as these are the copywriting elements that nearly every reader will see. One well-placed power word could be the difference between marketing being read – or ignored.
So now it’s over to you. Test out these words that sell in your copy and see if they change the responses you get. Don’t forget to let us all know how you go.
And if you have your own favourite words, let me know and I’ll add them to the list!
The Copy Detective
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