Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. Copywrite Matters has a monthly newsletter – Copy & Co. News – and we write a few for clients. With so many businesses publishing blogs and newsletters, how do you make yours stand out?

If your subscriber count has stagnated, you might be making one of these (very fixable) newsletter mistakes.

read more

Danny Iny  recently published his book ‘Engagement From Scratch!’, a collection of essays from some of the world’s most prominent online experts that answered the question: If you had to start from scratch, how would you build an engaged online audience?

As I read each essay I had at least one light bulb moment that had me scrabbling for my ideas notebook. These ideas will definitely be shaping my business marketing over the year to come and I’ve jotted a few of them down for you.

read more

An Introductory Guide to the Power of Content Marketing.

We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. Consumers are bombarded with thousands of marketing messages every day, personalised with their name and targeted to their demographic and interests.

They are getting wise to your motives and simply tune out most of the time.

So what can you do to get their attention? How can you really connect with your customers so they become loyal fans of your business? Well, firstly, you need to think differently about the way you communicate.

read more