POSTED BY Tuhin Ghosh - 22 May 2013 - 4 Comments
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler.
So what was it all about? Which changes happened in 2012? What old trends have given way to newer, better SEO strategies?
POSTED BY Belinda (The Copy Detective) - 13 Mar 2013 - 25 Comments
Joe Pulizzi welcoming everyone to Content Marketing World 2013. What a suit!
Recently, I wrote about what I’m doing to rock the Google ranking for Copywrite Matters (up the top of page 1, for reals) and it’s all down to content marketing. I love the concept of generously sharing my knowledge and experience across a variety of online channels. Customers love it. Potential customers love it. Google loves it. It’s win-win-win.
In that post I shared what I’ve been doing but Content Marketing World really opened the door to what’s possible with content marketing.
Content Marketing World is a yearly event run by the Content Marketing Institute. It’s usually run in Cleveland (USA) but this year they popped an extra event on the calendar, packed their bags and came down under.
Here are some moments that blew my mind, just a little.
POSTED BY Kate Toon - 28 Nov 2012 - 12 Comments
If you’re trying to boost your overall site SEO, then a great tactic is to produce and optimise video content. Ranking for a video on YouTube can be easier than ranking for a blog post, and a high video ranking can often mean an equally good spot in the Google search results. Yes, it can seem expensive, but not when you consider the amount of time and money you spend on written word content generation.
Obviously there are other video sites out there, but this article focuses purely on YouTube.
POSTED BY Belinda (The Copy Detective) - 12 Sep 2012 - 4 Comments
This week’s guest blog is brought to you by Jonathan Kane from BuyRealMarketing.com. If you’ve been thinking about loading video marketing onto YouTube, or you’ve just got started, this one is for you.
If you’re a professional service provider promoting your services online or you sell physical products through an on and offline shop, video marketing is one of the smartest ways to promote your brand. Why? More and more people turn to video while researching purchases online and uploading your video marketing to YouTube is free, making it a great choice for businesses wanting to get discovered.
However, to get the most exposure, you need to accumulate YouTube views! Here are several ways you can get that viewer count, and your exposure, on the rise.
read more
POSTED BY Belinda (The Copy Detective) - 05 Sep 2012 - No Comments
Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. Last year I completed Jon Morrow’s Guest Blogging Course, and my first submission resulted in a post on Problogger.
If you choose your target blogs well and your posts are of a consistently good quality, guest blogging can be the stepping-stones to the pot of gold at the end of the rainbow. Well, maybe not, but there are definite benefits to guest blogging.
POSTED BY Belinda (The Copy Detective) - 15 Aug 2012 - 4 Comments
The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas.
Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business?
Here are seven ways you can do just that.
POSTED BY Belinda (The Copy Detective) - 21 Mar 2012 - 10 Comments
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. Copywrite Matters has a monthly newsletter – Copy & Co. News – and we write a few for clients. With so many businesses publishing blogs and newsletters, how do you make yours stand out?
If your subscriber count has stagnated, you might be making one of these (very fixable) newsletter mistakes.
POSTED BY Belinda (The Copy Detective) - 08 Feb 2012 - No Comments
Danny Iny recently published his book ‘Engagement From Scratch!’, a collection of essays from some of the world’s most prominent online experts that answered the question: If you had to start from scratch, how would you build an engaged online audience?
As I read each essay I had at least one light bulb moment that had me scrabbling for my ideas notebook. These ideas will definitely be shaping my business marketing over the year to come and I’ve jotted a few of them down for you.
POSTED BY Belinda (The Copy Detective) - 11 Jan 2012 - 3 Comments
We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. Consumers are bombarded with thousands of marketing messages every day, personalised with their name and targeted to their demographic and interests.
They are getting wise to your motives and simply tune out most of the time.
So what can you do to get their attention? How can you really connect with your customers so they become loyal fans of your business? Well, firstly, you need to think differently about the way you communicate.
