Belinda Weaver and Copywrite Matters

Same same but different

I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action. And great copywriting is all about action.

What do I know about it?

Well, before building Copywrite Matters into a successful copywriting business, I developed and implemented marketing strategies here and overseas. I took many campaigns from idea to execution before realising copywriting was the practice I loved most.

Over the years I’ve learned what works and what doesn’t and now I share all my experience through copywriting courses, consultations and speaking.

I’m a massive Dr Who fan. I love yoga, the idea of long-distance running and a good read. Sounds bit nerdy, doesn’t it? But it’s true. Here are some other things about me you might find interesting… or not.

The Copy Detective - professional copywriter in disguise

Introducing…. The Copy Detective

The Copy Detective is a copywriter on a mission. A mission to banish Welcome To My Website from the world of online marketing. Oh yes!

The Copy Detective regularly shows copywriters and business owners how to write in a way that reaches, connects and, most importantly, engages with their customers.

If you write copy or create marketing for your own business, or for other people’s (and you love a new approach to an idea), tune in to The Copy Detective blog.


There is an awesome free cheat sheet when you sign up with my 20 best copywriting tips.


  • Belinda has been fantastic to work with. Highly professional, amazing at what she does, and so helpful! I now have a homepage which is spot on, accurate key words and a "wow" press release.

    Jane Wardle
    Eat Out With Kids

  • I was amazed at the effect Belinda had on my marketing material! (Her services) meant that with a few changes and a great deal of understanding my material is great deal better.

    Steve Holder
    Mei Quan Academy of Taiji