Website copywriting tips: What to say on your homepage
First impressions count.
Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage.
So it’s a really important page.
I think a website homepage should be much like an excellent concierge. It’s there to let people know they’re at the right place, set the tone and guide people to where they want to go.
Your homepage should also be your elevator pitch.
Homepage content check list
As it’s usually the first page people visit, you haven’t got long to make an impression. Your design and your copy need to work hand in hand and they are both working against the cursor, drifting ever closer to the CLOSE button.
Your homepage copywriting needs to:
- Clearly communicate what your business does
- Clearly communicate the key value benefit you offer
- Clearly communicate why you’re unique
- Set the tone for the personality of the business
- Help visitors navigate to other pages
There are keywords to factor in. And, it’s also usually one of the shortest pages.
So take a moment now and review your homepage copywriting.
Ask yourself this: If the homepage were the only page on my website, would I have made the right first impression?
The Copy Detective