The Only Guide You’ll Ever Need To Write Headlines That Sell

Copywriting Books All Fly Into Laptop

A good headline is one of the bookends of any marketing copy. The other is the call to action. Without these two items, your reader might well pass your marketing messages over without a second thought. But headlines aren’t just for marketing…. Every day bloggers are realising the power of a good headline in the battle to stand out in the feed/wall/stream/page.

I read somewhere that if you are going to blog about a popular topic you should add your own spin to it and if you aren’t going to be unique, be useful. This week’s blog is going for useful, giving you a great collection of resources to form the only guide you’ll ever need to writing really effective headlines.

I don’t think any post about headlines would be complete without a reference to Copyblogger and this post will have two.

How To Write Headlines That Work from Copyblogger

This blog post outlines Bob Bly’s eight (tried and tested) headline categories. This is a great place to start reading and you can’t really go too wrong.

How To Write Magnetic Headlines from Copyblogger

This is more than a post about headlines. It’s an entire series of posts about headlines and not just any headlines, headlines that beat the averages and actually push the reader straight into your copy.

A Cheat Sheet for Writing Blog Posts That Go Viral from Copyblogger editor Jon Morrow

This one is a gold mine of sensational headlines that will definitely get reader’s attention.

The Sexy Art of Writing Headlines that Kill from Freelance Switch

This post reminds you why you should care about your headline (in case you needed convincing) with 20 guidelines to writing great headlines including angles, sources of inspiration, mindset, style and sequence.

102 Headline-Writing Formulas by Chris Garrett

While writing a really awesome headline takes a lot of brainstorming, this extensive list of formulas can speed that process along. And sometimes, just sometimes, you’ll find a great fit on the first pass through.

So there you have it, my ultimate collection of guides to help you write headlines that sell. It’s not an exhaustive collection by any means but these are the ones I refer to when I’m hunkering down to write my headlines.

I would love to extend the list though so if you have a favourite blog post you are willing to share, add it in the comments!

The Copy Detective

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A little bit of magic from Belinda (The Copy Detective)
Belinda is a marketing and seo copywriter who confidently walks the line between writing effective copy and creating an engaging brand personality. You don’t have to choose between them! She's teaching what she knows so you can write copy too. Be the first to hear about her next master class.

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  1. [...] headline to headline and deciding if they should spend time reading more.I compiled this list of awesome headline resources to help you write really compelling signposts. Some quick tips are to avoid 10-dollar words and [...]

  2. [...] at the end of the fair. Why would anyone pick yours to read?The front of your brochure needs a headline that makes your brochure go ‘yoo-hoo’ to your target audience. You also need great images and [...]

  3. [...] you ever realise your headline worked so hard? If you struggle to write great headlines, check out the only guide you’ll ever need to write headlines that sell.The Copy DetectiveSubscribe to The Copy Detective to get each new post delivered straight to your [...]

  4. […] A good shortcut is to re-purpose (this is different to stealing) as many good examples as you can find and build up a swipe file. […]

  5. […] Michal Fortin, master copywriter, says you can improve your conversion rate by over 700% by split-te…ns of the copy and create multiple headlines and test,. test and test again. […]

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