Comments for Copywrite Matters | Marketing Copywriting Services | Melbourne

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Anna Butler

Anna Butler — Thu, 23 Feb 2012 07:12:00 +0000

As an innovations strategist, I’m passionate about synergistic solutions intrinsic to deliverable outcomes.
;D

It’s nice to sound like you’re having an actual conversation with someone.

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Steve Remington

Steve Remington — Thu, 23 Feb 2012 03:41:00 +0000

Kate, I agree completely. My current area of research is innovation in enterprise software. Even when using the most liberal definition of innovation most organisations that claim to be innovative are just not.

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Desolie Page

Desolie Page — Wed, 22 Feb 2012 23:42:00 +0000

I cringe at ‘our passion’ and ‘we’re passionate about’ – completely overused.

Not quite in the same vein, but ‘impact’ is used so often when ‘affect’ or ‘effect’ is more than adequate.

So important to keep copy clear, sharp and engaging.

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Belinda Weaver

Belinda Weaver — Wed, 22 Feb 2012 23:20:00 +0000

I am with you there. I recently had a conversation with a new client and they told me that they “innovate”. I really pushed them to tell me what “innovation” meant to them and what they thought it meant to their customers.

We dug deep and came to understanding that they use technology really well to achieve their objectives and that their clients really love their ability to think laterally to solve problems. I was pretty chuffed with that expansion on a buzzword.

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Kate Toon Copywriter

Kate Toon Copywriter — Wed, 22 Feb 2012 06:17:00 +0000

Although I admit I do use it, I hate ‘innovative’ every brand wants to be it and few really are!

Comment on Why Those 10-dollar Words Make Your Copywriting Suck by Nicole

Nicole — Tue, 21 Feb 2012 21:40:00 +0000

I reserve most of my vile for the word “synergy”

Comment on 23 Answers You Need To Define Your Target Market by Why Those 10-dollar Words Make Your Copywriting Suck | The Copy Detective

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Thu, 09 Feb 2012 06:39:24 +0000

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