POSTED BY Belinda (The Copy Detective) - 16 May 2012 - 2 Comments
Last week I covered how the Penguin update will affect SEO copywriting but the update affects more than just copywriters. This week I’ve invited Chris Bates from Octoply to go through the broader implications of Google’s algorithm change.
POSTED BY Belinda (The Copy Detective) - 09 May 2012 - 5 Comments
Google has launched its latest algorithm change, affecting how online content is ranked by Google. It’s called Penguin and it will not only have an impact on the ranking results, but also it will affect how SEO copywriters go about their business. Or will it?
This post will take you through the changes and how the process of SEO copywriting might be affected.
POSTED BY Belinda (The Copy Detective) - 07 Mar 2012 - 6 Comments
SEO copywriting can be a tricky line to walk. You want to be found by search engines so you need to use those keywords and phrases to maximum effect. But you don’t want your SEO to come at the price of customer engagement. After all, Google isn’t handing any cash over!
Your SEO efforts still need to entice and intrigue online customers and, most importantly, they need to convert. When you’re writing meta tags, you’ve got to do all that in 160 characters or fewer.
This post will show you how to write meta tags that boost your SEO and help you convert searchers to prospective customers.
POSTED BY Belinda (The Copy Detective) - 30 Nov 2011 - No Comments
A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the box, in the paper or on the radio can be much harder than just distributing a great press release. It can depend on what other news is being announced, which news networks you distribute your press releases to and sometimes, the mood of the journalist on the day.
If you don’t get into the news, or you’ve had your moment in the limelight, here are some surprising ways to repurpose your press release for maximum gain.
POSTED BY Belinda (The Copy Detective) - 16 Nov 2011 - 7 Comments
If you are writing your own blog posts, or your own online marketing, you must have SEO in your mind every time you touch your keyboard. But who has time to SEO everything they write?
Well you do and this post is going to take you through optimisation 101, showing you SEO copywriting techniques you can use to improve your search engine ranking without wasting time (or compromising your brand).
POSTED BY Belinda (The Copy Detective) - 03 Aug 2011 - 6 Comments
Has your website got a marketing video yet? Do you welcome your visitors with a visual summary of who are and what you offer them, or do you have quick how-to about your products? Marketing videos are a fantastic way to create original and shareable content and right now, they are ranked really well by search engines. But more than the SEO benefits, a good marketing video will help you to engage with potential customers that don’t want to read all about you.
So how do you write a marketing video script that says everything you need it to in less than 2 minutes? This is how ….
POSTED BY Belinda (The Copy Detective) - 25 May 2011 - 10 Comments
My name is Belinda. I am a copywriter and I’m addicted to Wordle.
What’s a Wordle I hear you ask? Wordle is a free online application that generates word clouds from any text, blog or RSS feed you provide. A word cloud is a graphical representation of your text, like the one attached to this post. The words that appear most frequently are bigger and more prominent in the cloud. It’s pretty cool.
So why am I so obsessed with a little visual representation of my copywriting?
POSTED BY Belinda (The Copy Detective) - 13 Apr 2011 - 17 Comments
Last week, as I was formatting the blog post Transform Your Copywriting From A Marching Band Into Cuban Party on The Page I was struggling to find the image I had in mind. In fact I ended up spending more time looking for a blog image than I did writing the post!
I began to question if it was worth it.
