POSTED BY Belinda (The Copy Detective) - 15 May 2013 - 6 Comments
Starting a business is exciting. And overwhelming.
You’ve finally hit upon an idea that makes your brain buzz and your belly burn. You’ve picked a name and imagined how your brand will take over the world.
You know you need some marketing collateral if you’re going to get some customers and you’re keen to get the ball rolling.
So you hire a copywriter to help give your words some professional pizzazz.
This is where it can all start to go pear-shaped. I know, because I’ve worked with a few business owners who were so excited about getting the ball rolling, they hadn’t actually defined what the ball looked like.
Excitement and passion is good. Great, in fact, but here are 3 questions you MUST be able to answer before you hire a copywriter.