POSTED BY Belinda (The Copy Detective) - 6 Comments
10-dollar words are the fancy words that you think make you look smart. You hope that by including a longer version of a rather simple concept you will make people go: “Oooh, sounds like he really knows his stuff!”
In reality, 10-dollar words make your copywriting suck.
POSTED BY Belinda (The Copy Detective) - No Comments
Every now and then you come across something that is worth your hard earned cash.
Finding online courses that will actually boost your bottom line is tough. In the first year or so of running my business I was pretty sceptical of almost every online course I saw. I thought I could do it all myself, which was pretty arrogant. I quickly realised that investing in help from experts would improve my business much quicker than I could ever do on my own.
I got a chance to look over a marketing program run by Firepole Marketing and I was impressed. It’s like an ultra-marathon of marketing but the prize is a super accelerated business.
POSTED BY Belinda (The Copy Detective) - No Comments
Danny Iny recently published his book ‘Engagement From Scratch!’, a collection of essays from some of the world’s most prominent online experts that answered the question: If you had to start from scratch, how would you build an engaged online audience?
As I read each essay I had at least one light bulb moment that had me scrabbling for my ideas notebook. These ideas will definitely be shaping my business marketing over the year to come and I’ve jotted a few of them down for you.
POSTED BY Belinda (The Copy Detective) - 16 Comments
Proofreading is tough! It takes time, patience and (I believe) a specific set of skills but your credibility is compromised every time an error sneaks past you. This week’s blog post is by professional proofreader, editor and copywriter Trish Arnott of Spell-Bound Services.
It’s well worth your while to employ a proofreader; it’s hard to pick up errors in your own work. However, if you choose to proofread your copy yourself, then here is a systematic way to go about it.
POSTED BY Belinda (The Copy Detective) - 13 Comments
Most of my copywriting work is done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their website, blog or brochure.
So how do I dig deep to produce the copywriting gold? A detailed copywriting brief.
