POSTED BY Desolie Page - 14 Comments
Hey, writers, who’s your best friend?
Hope you answered along the lines of your style manual, dictionary and style guide.
A style manual and dictionary give you answers to all those grammar, punctuation, spelling, syntax and style itches, but they don’t give you specifics for your business. That’s where a style guide for your organisation fits into the writing process.
POSTED BY Rich Eaves - 5 Comments
Being a user of Instagram and Pinterest myself, I know perfectly well how useful and “cool” they can be.
It’s quite exciting to get a sneak peek into the lives of many A-listers through their photo posts. It’s enjoyable to browse through images and learn from them instead of lengthy articles. It’s an overall captivating experience to share, communicate, and inform through visual mediums.
On that note, Pinterest and Instagram can’t be found lacking.
But of late, I’ve seen some sort of “rivalry” between the two. No, this competition is not the companies that own them, but the people who use them.
POSTED BY Belinda (The Copy Detective) - 50 Comments
As some of you may be aware, I’m getting ready for the greatest product launch of my life. A baby. I’m having a baby.
While I’d love nothing more than to take 3months off and not think about work, as a business owner that just ain’t gonna happen. I haven’t spent 3+ years building Copywrite Matters up only to let it languish!
So, being the terribly organised person I am, I’m preparing early. There will be checklists, I can guarantee that. I’m actually using this as a catalyst to systemise my business, cementing my business processes and, in some cases, developing them to begin with.
A business continuity exercise if you will!
POSTED BY Rebekah Lambert - 8 Comments
My name is Rebekah and I’m a work-a-holic.
If one more person tells me I work too hard or really need to learn how to relax, I may very well head-butt them.
You see, I usually work 6 days a week and even on the 7th, still check my blog, email and social media. When I am on holidays, I take the laptop and end up writing a blog or 7.
I don’t know how to take big slabs of time and turn them into anything other than writing. I am OK with that.
If you fall into this category of being accused of being a workaholic, here’s why you should be OK with it, too.
POSTED BY Tuhin Ghosh - 4 Comments
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler.
So what was it all about? Which changes happened in 2012? What old trends have given way to newer, better SEO strategies?
