POSTED BY Tuhin Ghosh - 4 Comments
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler.
So what was it all about? Which changes happened in 2012? What old trends have given way to newer, better SEO strategies?
POSTED BY Belinda (The Copy Detective) - 8 Comments
Starting a business is exciting. And overwhelming.
You’ve finally hit upon an idea that makes your brain buzz and your belly burn. You’ve picked a name and imagined how your brand will take over the world.
You know you need some marketing collateral if you’re going to get some customers and you’re keen to get the ball rolling.
So you hire a copywriter to help give your words some professional pizzazz.
This is where it can all start to go pear-shaped. I know, because I’ve worked with a few business owners who were so excited about getting the ball rolling, they hadn’t actually defined what the ball looked like.
Excitement and passion is good. Great, in fact, but here are 3 questions you MUST be able to answer before you hire a copywriter.
POSTED BY Glenn Murray - 4 Comments
This is a post about personality. The importance of creating a personality for your business and how important it is when it comes to making connections with customers.
I’ve wanted to interview Glenn Murray from Divine Write for a while. I first got to know Glenn after buying his books on SEO copywriting. (I cannot recommend them highly enough and you can buy them here.) So, yes, Glenn definitely knows his onions when it comes to SEO copywriting but that’s not what I wanted to talk to him about.
Venezia Duffle in Vecchio Brown from Anna Roe & Co
Glenn wrote this product description of a men’s leather bag and it captured a little bit of my soul. I think about Glenn’s little blurb quite a bit. Not because I love leather bags, or James Bond, but because (I think) it’s a perfect example of copywriting with personality.
So I quizzed Glenn about creating a brand personality and writing copy that has that personality wafting through it, like all the yummy things you remember from your childhood. read more
POSTED BY Charles Cuninghame - 11 Comments
In our eagerness to promote our businesses on Twitter, we sometimes forget what the “social” in social media actually means. If we want people to follow and pay attention to us, then we need to follow the same rules of social intercourse that apply in the real world.
Making interesting, useful and relevant contributions to the conversation, and giving recognition where it’s due, is appreciated by our followers and makes us feel good. Plus, according to research done by Twitter and others, it’s also the best way to get our tweets retweeted and favourited, and build a large following quickly.
POSTED BY Belinda (The Copy Detective) - 10 Comments
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over the first draft of their copywriting, it can feel like I’m handing them my heart.
It’s agony. Delicious, wonderful agony but agony none the less. Will they like it? Have I captured the spirit of their business? Have I taken it a step further and turned that spirit into copy that is some kind of wonderful?
Sometimes, the answer is no. Sometimes, the first version isn’t quite right and it can feel like my heart has been stomped on by a stiletto. Ok, so that’s a bit dramatic. I honestly don’t take feedback personally but I always want to nail it. When I don’t, I’m disappointed…. In myself.
But do you know what? A little rejection is good for the soul.
